About AW25 Calendar Sponsor
ABOUT
Taipei Fashion Week AW25 will take place from March 27th to March 30th.This season’s visual theme
centers around the concept of "From Life, For Life", which is deeply rooted in sustainability and
aims to convey the idea of Endless Fashion through collaboration with Taiwan’s leading textile
industry and designers to advocate for sustainable fashion with full circularity. This initiative
makes it clear that environmental consciousness is more than just a slogan; it is an ongoing
movement - Fashion has the unique ability to capture the essence of the present while shaping the
future. As climate change and environmental crises become everyday concerns, Taiwan’s fashion
industry is responding with concrete action, striving to set a new standard for
sustainability.
Fashion’s true power lies in its ability to tell captivating stories. A beautifully crafted garment
can transport you into the life you’ve always dreamed of. Can fashion that is both sustainable and
stylish contribute to protecting the planet and guide us toward a more beautiful, utopian future?
In the key visual, young men and women dressed in sustainability-driven garments are surrounded by
various 'circular' symbolic objects that represent different steps in the fashion production
process. These objects—pattern-making templates, cutting boards, sketches, fabric swatches, thimble
rings, stitches, and pin cushions—each symbolize an important detail of the process, all sharing the
subtle mission of sustainable circulation.
From a bird’s-eye view, the pattern-making table represents Earth, reminding us that no matter where
we come from—regardless of continent, race, or fashion background—we all share the duty of
preserving the Earth’s environmental cycle.
From textiles and designers to models bringing these visions to life, the entire visual narrative of
"Endless Fashion" represents a cyclical journey—from zero, back to zero—a cycle of fashion
sustainability that returns to zero waste.
臺北時裝週AW25於3月27日至3月30日展開，本季時裝週主視覺以「時尚・無盡」為核心概念，攜手國內優秀的紡織產業與設計師，共同推動全循環永續時尚，讓環保不只是口號，而是一場可持續發展的行動。時尚的力量在於它既是時代的反映，也是時代的先鋒，當氣候變遷引發的環境危機成為地球生活的日常，臺灣時尚產業以行動回應，致力於打造永續環保的新典範。
時尚最擅長的便是講述引人入勝故事的能力，一件美麗的衣裳，能帶你進入想要的生活夢想之中，那麼，永續環保又漂亮時髦的服裝，是否能為環境盡一份力，帶領人們進入更美好的烏托邦？
主視覺中年輕世代的女孩、男孩，穿上永續概念服裝，手牽手，從生活中的各種「圓」出發，圈起時尚行業裡生產出一件衣服的流程中會出現的各種「圓」形意象，製圖打版、切割板、手稿、布料裁片、頂針戒指、車線、針包等，象徵每步驟細節，分擔著永續循環的細微使命。從上帝視角俯瞰，整張打版桌彷彿就是一個地球，不論你是哪一洲、哪種膚色、哪類的時尚人群，都一樣肩負著要維持地球綠化循環的責任。從紡織布料、設計師、模特兒演繹、到完整一齣「時尚・無盡」視覺畫面，便是從0到0的一場時尚永續歸零的循環過程。