ABOUT
TPEFW
TPEFW SS27
Since its launch in 2018, Taipei Fashion Week has played a key role in shaping Taiwan’s fashion landscape. AW26 marked a new chapter in its evolution, transforming the event into a platform for brand growth, industry exchange, and international engagement.
SS27 will take place from October 15–18 at Taiwan Contemporary Culture Lab, marking Taipei Fashion Week’s first season outside Songshan Cultural and Creative Park. As part of the site’s “Skyward’s Festival,” celebrating the reopening of its restored heritage buildings, the latest season of Taiwanese fashion will unfold within the Heritage Building, where contemporary fashion meets more than 80 years of history.
The event will bring together Runway Shows, Presentations, Events, and the Trade Show, alongside projects presented through Taipei Fashion Week’s Beyond Fashion program. By opening up the city through fashion, Taipei Fashion Week brings Taiwan’s creative energy into a new cultural context—creating connections between industry and audiences while building momentum at the intersection of heritage and contemporary culture.
BRAND IDENTITY
Brand Identity 2.0: Repositioning Taipei Fashion Week’s Platform Role
This brand identity is designed and overseen by Creative Director Yen Po-Chun of Yen Design, with “intersection and presentation” as its core visual concept, responding to the unique cultural qualities Taiwan has long demonstrated—a coexistence of diverse backgrounds, the interweaving of different generations and value systems, and the gathering and transformation of creative energies from both within and beyond the island. Drawing on the linear structures of the initials T/F from “Taipei” and “Fashion,” the identity employs linear compositions and open frameworks to symbolize the ongoing dialogue and mutual generation between city and fashion, life and industry. The motion identity, created by Second Nature, features multiple lines weaving together at varying rhythms and directions, representing the exchange and collision of diverse perspectives and creative energies within Taipei, radiating a multifaceted fashion spectrum.
Rather than defining a single aesthetic for fashion, Version 2.0 seeks to frame “Taiwanese fashion” as a state of constant flow and ongoing generation. Much like Taiwan’s own cultural character—open, hybrid, and highly adaptable—the system adopts an extensible and flexible structure capable of accommodating design voices from different backgrounds and aesthetic positions, allowing every brand to be clearly seen, while retaining its own distinctiveness and point of view, on the same platform. The brand identity also functions as a visual coordinate system that reflects the city’s spirit, island culture, and industrial momentum, marking Taiwan fashion’s contemporary position—rooted in Taipei, reaching outward through exchange, and building inward through accumulation.
BRAND VISUAL IDENTITY DESIGN
YENDESIGN
YenDesign Co., Ltd. was founded in 2014 as a brand strategy–driven creative consultancy, actively engaged at the intersection of diverse industries, arts, and design. The team specializes in developing extensible visual systems and narrative languages rooted in brand essence and contemporary contexts, viewing design as a communicative interface that connects industry, city, and culture. YenDesign has long collaborated with designer brands, cultural institutions, and public platforms, participating in exhibitions and cross-disciplinary projects. The studio is particularly attentive to how local culture can be translated into visual languages that resonate internationally. Through strategic thinking and creative integration, YenDesign is committed to supporting brands in building long-term value, rather than limiting its work to a single season or one-time campaign.
SPATIAL DESIGN & EXECUTION
UMEADOW
We plant inspiration in cities. Founded in 2019, UMEADOW brings together architectural expertise and curatorial thinking, working with experts across disciplines to develop thematic projects for brands and government agencies. We translate content into engaging spatial experiences that foster dialogue between people and ideas. We approach the world with openness and curiosity. From framing complex subjects to shaping them into intriguing narratives, we use spatial design to communicate the essence of a brand or bring an issue into focus, giving information greater resonance. Our work extends beyond collaborations with commercial entities and public institutions to engage with the diverse issues that surround people and all living things. At UMEADOW, we seek to reimagine ideas in accessible forms that inspire people, connect them with content, and bring them into dialogue with space.
WEBSITE DESIGN & EXECUTION
4Point Design
4Point Design is a multidisciplinary team composed of experienced designers and developers. With extensive expertise in graphic design and print production, website planning and development, web and app construction, multimedia applications, and system integration, the studio is committed to delivering solutions that are both comprehensive and thoughtfully crafted. Since its founding in 2010, Four Point Design has worked with a wide range of public institutions and private organizations, including the Ministry of Transportation and Communications, Ministry of Foreign Affairs, Ministry of Justice, Ministry of Health and Welfare, Civil Aviation Administration, Taipei City Government, Tainan City Government, National Taiwan Symphony Orchestra, Taipei Symphony Orchestra, Taipei Metro, CPC Corporation Taiwan, China Airlines, Institute for Information Industry, Taipei Computer Association, Taiwan Design Research Institute, Taiwan External Trade Development Council, National Taiwan Arts Education Center, Taiwan Institute of Landscape Architects, Language Training & Testing Center, Pfizer, and H.Y. Technology Co., earning strong recognition and positive evaluations from its partners.
EVENT PRODUCTION COORDINATION
Pico
Pico Taiwan is part of a globally renowned brand activation group with over half a century of proven excellence. In a rapidly evolving landscape, an approach that is experience-led and digital-first has become increasingly vital. By integrating content, community, creativity, and data-driven strategies into cross-platform experiences, Pico delivers impactful activations and immersive brand engagements designed to connect with audiences in meaningful ways. This is what we define as full-spectrum brand activation.
PRESS CONFERENCE ＆ OPENING CEREMONY COORDINATION
CNCC
CNCC carries forward Condé Nast's top-tier fashion DNA and global media network as a creative agency built on storytelling. We offer brands 360° solutions — from market insight to execution — spanning creative consulting, content production, IP licensing, celebrity and influencer marketing, media PR, high-end CRM, and large-scale IP events.
LIVE STREAMING OPERATIONS
Lifestyle Media
Founded in 2016, Life Equation is a production studio specializing in live broadcast production, video production, and streaming engineering across talk shows, sports events, concerts, award ceremonies, press conferences, and product launches. Clients include Line Today, Line Voom, Line TV, the National Theater & Concert Hall, Taipei Performing Arts Center, TixFun, Taipei Nangang Exhibition Center, and XTERRA Taiwan.
EVENT PHOTOGRAPHY
Mirage Photo Studio
Founded in 1995 by renowned fashion photographer Celestin Ma, the studio is rooted in a career spanning more than three decades in fashion photography. Since 1987, Ma has been regularly invited by the Milan and Paris fashion councils to photograph and document runway shows during Fashion Week.
SHAWN SUN
Based in Taipei, the photography studio is founded and led by photographer Lin Ko-Cheng. The visual style is defined by delicate emotional capture and a strong sense of lived atmosphere. In addition to his longstanding editorial work shooting portraits and feature stories for lifestyle and fashion titles such as GQ Taiwan, Vogue Taiwan, and Tatler Taiwan, he actively collaborates on visual projects exploring local culture, terroir, and culinary branding. Through a warm, narrative-driven lens, his work eOortlessly bridges people, spaces, and the land. Fashion and beauty are inherently intuitive, without fixed standards. The team continuously navigates the balance between artistic expression and commercial context, seeking to uncover diverse forms of beauty through light, shadow, and tone. Drawn to the philosophy of living in the present, the phrase *Carpe diem* became a quiet resonance—an understanding that the moment itself can be held with elegance, much like photography.
YF studio
Based in Taipei, the photography studio is founded and led by photographer Lin Ko-Cheng. The visual style is defined by delicate emotional capture and a strong sense of lived atmosphere. In addition to his longstanding editorial work shooting portraits and feature stories for lifestyle and fashion titles such as GQ Taiwan, Vogue Taiwan, and Tatler Taiwan, he actively collaborates on visual projects exploring local culture, terroir, and culinary branding. Through a warm, narrative-driven lens, his work eOortlessly bridges people, spaces, and the land.
EVENT VIDEOGRAPHY
BlackBird Imagine Studio
Waiting for that moment—when the instant takes flight. Founded in 2016, Black Bird Visual is a studio specializing in photography and moving image production, offering integrated services from visual concept development and on-site shooting to post-production. The team has long been involved in design exhibitions, cultural projects, and brand visual productions, using image-based storytelling to articulate cultural narratives, spatial aesthetics, and brand identity.