How can the core essence of haute couture—fully personalized identity, nuanced play of light and shadow, and artistic creativity—be translated into mainstream gift box design? NOVA DESIGN has provided the perfect answer.
Guided by the concept "Fashion Begins With Design," the studio collaborated with century-old tea experts Taiwan Tea Corporation and French patisserie brand MANO MANO to launch a limited-edition tea and refreshment gift set that pays homage to the fashion runway. In this collaboration, the gift box and packaging are no longer secondary; they serve as the pivotal starting point of the consumer experience, truly embodying the meaning and transformation of high couture.
Born for Taipei Fashion Week, this cross-industry collaboration brings together Taiwan Tea Corporation and MANO MANO.
The core design philosophy, "Fashion Begins with People," stems from recreating the "moment fashion happens"—the literal interaction between person and object. The design team integrated sartorial elements such as shirt tissue paper, stitching patterns, garment labels, and ribbon accents. Through specialized printing techniques, the box exudes a magnificent, fabric-like luster, making the act of opening it feel like the unveiling of a runway show.
This execution successfully fulfills the original vision of Taiwan Tea Corporation and MANO MANO: to participate in Taiwan's premier annual fashion event—2026 Taipei Fashion Week—through a unique and creative lens.
A Performance of Flavor and Craft: Making Experience the Protagonist.
Inside the "Fashion Begins With Design" Haute Couture gift set, the experience takes center stage. Taiwan Tea Corporation’s Antique Tea Farm presents its "Ruby Black Tea Freeze-Dried Crystal Powder." Using the signature aroma of Taiwan Tea No. 18 as its foundation, the product merges modern lifestyles with contemporary craftsmanship. Overcoming the challenge of fully preserving the tea's complex layers and lingering aftertaste, they have exclusively developed a rapid-dissolve black tea powder.
Complementing this, the internationally renowned, Hsinchu-based brand MANO MANO applies exquisite marbling techniques to French macarons. These treats showcase the aesthetic beauty of grayscale fashion tones, turning the confectionery into an indispensable highlight of the gift set design.
In this collaboration, the NOVA DESIGN team has seamlessly integrated the expectations and aspirations of both brands. By harnessing the power of design to make the user experience the protagonist, they have achieved a spectacular performance where flavor meets style.
Brand Profiles
Taiwan Tea Corporation | A Century of Tea Craft. Rooted in tea and centered on people, the corporation is committed to safety, premium quality, and sustainability. By preserving biodiversity and continuously innovating through products and heritage sites, they pass down the island’s rich stories of tea and coffee.
MANO MANO | An internationally acclaimed artisanal dessert brand originating from Hsinchu. Guided by craftsmanship, creativity, and sincerity, they create exquisite and unique delicacies. Their mission is to weave heartfelt dessert experiences into the fabric of everyday life.
NOVA DESIGN | Experts in narrating concepts and conveying culture through unique perspectives. By constructing future possibilities, the team unleashes groundbreaking "0 to 1" design energy in every project, redefining what is possible through the power of innovation.
