JUST IN XX is a high-end streetwear fashion brand founded by Taiwanese designer Justin Yu Ying Chou. The brand’s creative focus centers on the translation of cultural symbols and the reconstruction of contemporary garment structures. The name“XX” represents multiplication and connection—resembling a knot that links different cultures and time contexts, while also echoing the form of an infinity symbol. The letter “X” signifies both perfection and limitless possibility, reflecting the brand’s cross- cultural and cross-generational creative spirit.
Justin, Yu-Ying CHOU
Justin, Yu-Ying CHOU
Founder of JUST IN XX and the first Taiwanese designer to showcase at the official New York Fashion Week (NYFW) for six seasons. Recognized as "Best of Talents" at NYFW by Vogue Italia and winner of the ELLE New Talent Awards. His work spans fashion, civic and uniform design; notably creating attire for the President and serving as the Head Designer for the Chinese Taipei Olympic uniforms at both Tokyo and Paris. His versatile influence extends to global collaborations with brands such as Nike, UNIQLO, and CASETiFY.