JUST IN XX is a fashion brand founded by designer Justin Chou, using clothing as a medium to translate culture, art, and everyday life. The brand combines high-end streetwear silhouettes, refined craftsmanship, storytelling, cultural relevance, and a commitment to sustainability, creating a distinctive contemporary design language. The “XX” in the brand name symbolizes connection, multiplication, and cross-disciplinary collaboration, reflecting the brand’s continuous exploration across different creative fields. JUST IN XX has presented six times at the official New York Fashion Week, and has participated in projects including Olympic national team parade uniforms, presidential attire, international brand collaborations, museum partnerships, and uniform design for major public venues and institutions.

This season, JUST IN XX takes a different approach to the runway, presenting a selection of uniforms designed by Justin Chou over the years for some of Taiwan’s leading cultural institutions, including the National Palace Museum, National Museum of History, and Taipei Performing Arts Center. The show will also unveil his latest uniform design for the first time.

Throughout Taipei Fashion Week, JUST IN XX will present the four-day exhibition “Cultural Mass Production System,” exploring how Chou reinterprets Taiwanese culture through uniform design and brings it into contemporary life. The brand’s “Midnight Museum” collection will also be featured at the TPEFW Trade Show, alongside its latest collection available for purchase.